This Cookie Policy explains how Mithila Universe uses cookies and similar technologies to recognize you when you visit our website. It explains what these technologies are, why we use them, and your rights to control our use of them.
1. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies set by the website owner (in this case, Mithila Universe) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies."
2. Why We Use Cookies
We use first-party and third-party cookies for several reasons:
- Essential cookies: Required for the website to function properly
- Performance cookies: Help us understand how visitors use our website
- Functionality cookies: Remember your preferences (like dark mode)
- Advertising cookies: Deliver relevant advertisements (Google AdSense)
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are strictly necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences or filling in forms.
| Cookie Name | Purpose | Duration |
|---|---|---|
| theme_preference | Remembers dark/light mode choice | 1 year |
| cookie_consent | Stores your cookie preferences | 1 year |
3.2 Performance and Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site.
Cloudflare Web Analytics
We use Cloudflare Web Analytics, which is privacy-first and does not use cookies or track individual users. It provides aggregated, anonymous statistics about website usage.
Learn more: Cloudflare Web Analytics
Google Analytics (Optional)
If enabled, Google Analytics uses cookies to collect information about how visitors use our website. We have configured Google Analytics to:
- Anonymize IP addresses
- Not share data with Google for advertising purposes
- Respect Do Not Track signals
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes users | 2 years |
| _gid | Distinguishes users | 24 hours |
| _gat | Throttles request rate | 1 minute |
3.3 Advertising Cookies
We use Google AdSense to display advertisements on our website. These cookies are used to make advertising messages more relevant to you and your interests.
Google AdSense
Google AdSense uses cookies to serve ads based on your prior visits to our website or other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the Internet.
You can opt out of personalized advertising by visiting:
4. How to Control Cookies
4.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to:
- Block all cookies
- Block third-party cookies only
- Delete cookies when you close your browser
- Alert you when a website tries to set a cookie
However, blocking all cookies may affect your ability to use certain features of our website.
4.2 Browser-Specific Instructions
4.3 Mobile Devices
For mobile devices, you can control cookies through your device settings or browser app settings. Consult your device manufacturer's instructions for specific guidance.
4.4 Do Not Track
We respect Do Not Track (DNT) signals. When DNT is enabled in your browser, we:
- Limit data collection to essential functions only
- Disable non-essential analytics
- Request that advertising partners respect DNT
5. Other Tracking Technologies
5.1 Web Beacons
We may use web beacons (also known as pixel tags) in conjunction with cookies to track user activity. Web beacons are tiny graphics with a unique identifier that track when content is viewed or an email is opened.
5.2 Local Storage
We may use local storage (HTML5) to store user preferences and improve performance. Local storage is similar to cookies but can store larger amounts of data and is not automatically sent to the server with every request.
6. Third-Party Cookies
In addition to our own cookies, we may use various third-party cookies to report usage statistics, deliver advertisements, and so on. These third parties have their own privacy policies:
7. Updates to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Cookie Policy on this page with an updated "Last Updated" date.
8. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Email: privacy@mithilauniverse.com
Privacy Policy: View Full Privacy Policy
Your Privacy Choices
We believe in transparency and giving you control over your data. You can manage your cookie preferences at any time through your browser settings or by contacting us directly.